Privacy Policy

Last updated: 15 September 2026

How NewSigma collects, uses, stores, discloses and protects personal data

NewSigma Technologies Private Limited | https://newsigma.in/

1. About This Privacy Policy

This Privacy Policy ("Policy") explains how NewSigma Technologies Private Limited ("NewSigma", "we", "us", or "our") collects, uses, stores, discloses and otherwise processes personal data in connection with the NewSigma mobile application, website at newsigma.in and related services (collectively, the "Platform"). It should be read with the Terms of Service, Community Guidelines, Meme Creator & Reward Guidelines, Grievance Redressal Policy, Refund & Cancellation Policy, Copyright and Intellectual-Property Reporting Policy and Cookie Policy.

2. Who We Are

NewSigma operates a Platform consisting primarily of News (platform-generated news and current-affairs content, including General News and IAS News) and Sigma (user-generated image and video memes, standalone or associated with NewSigma News or external links).

3. Scope and Age-Related Privacy Practices

NewSigma may be used by individuals who are legally permitted to access or use the Platform, subject to applicable law and any age, consent, authorization or other requirements that apply to the user or to a particular feature or service.

By using NewSigma, you represent that the information you provide about your age and eligibility, where requested, is accurate. Certain features, programmes, transactions, promotions or rewards may carry additional age, consent, identity, payment or eligibility requirements. NewSigma may restrict access to a particular feature or take other reasonable measures where required by applicable law, platform-safety requirements or the rules of that feature.

Where we learn or reasonably suspect that an account or feature is being used in breach of an applicable age or consent requirement, we may restrict, suspend or permanently close the relevant account or feature access and take reasonable steps regarding associated personal data. We may process limited information necessary to investigate, respond to or document an age-related or child-safety report, and we will retain or delete such information in accordance with applicable law and our retention practices.

4. What Personal Data We Collect

4.1 Account and profile information

• Name or display name, where provided;
• Username;
• Email address;
• Mobile number, where used for account creation, authentication or security;
• Password hashes or equivalent authentication information, where applicable;
• Profile photograph/avatar and biography information;
• Age or date-of-birth information, where required for age assurance, eligibility or security.

4.2 News activity

• News items viewed or interacted with;
• Searches and queries submitted within News;
• Topics or categories selected;
• Saved/downloaded News items, where the Platform stores that information;
• Interactions with available reading levels or educational features;
• Signals used to improve News recommendations and experience.

4.3 Sigma content and interactions

• Memes, images, videos, captions and comments uploaded or posted;
• Danks, likes, views, shares and other interactions;
• Follows, bookmarks, reactions and similar actions, where available;
• Reports, blocks and moderation-related interactions;
• Information associated with content, including timestamps, identifiers and visibility settings.

4.4 Context and Prior Publication information

• NewSigma News items or external links associated with content;
• Context information submitted by you;
• Prior Publication claims, evidence, timestamps and review records;
• Appeals or disputes concerning Prior Publication.

4.5 Device and technical information

• IP address;
• Device type, model, operating system and version;
• Application version and identifiers;
• Browser information for the website;
• Network/service-provider information;
• Session, diagnostic, crash, performance and security information;
• Log data relating to access attempts and Platform activity.

4.6 Support, grievance and legal communications

We collect the information you provide when contacting us, including messages, attachments, evidence, transaction details, complaint details and records of our correspondence with you.

4.7 Reward information

• Weekly Sigma participation and eligible engagement;
• Meme Creator recognition and reward history;
• Delivery information needed to provide merchandise;
• Payment or tax-related information only where required for a particular paid service or future monetary reward programme.

4.8 Information from other sources

We may receive information from service providers, authentication providers, payment providers, analytics services, fraud-prevention partners or publicly available sources, where necessary for the purposes described in this Policy and permitted by law.

5. How We Use Personal Data

6. Legal Grounds / Lawful Basis

NewSigma processes personal data on a lawful basis permitted by applicable law. Depending on the processing activity, this may include providing a requested service, performing or entering into an agreement with you, complying with legal obligations, preventing fraud or protecting rights and safety, and obtaining consent where consent is required. Where processing is based on consent, NewSigma will provide the relevant notice and an appropriate mechanism to withdraw consent where required.

7. Recommendations, Rankings and Automated Systems

NewSigma may use automated systems, machine-learning tools and other technical methods to recommend News or Sigma content, calculate engagement and rankings, detect spam or manipulation, assist moderation, improve security and support Platform operations. These systems can make mistakes. Where appropriate, NewSigma may use human review and may allow applicable appeals or complaint mechanisms.

NewSigma does not use automated decision-making to create legal effects or similarly significant effects on you where such use would be prohibited by applicable law. Where applicable law provides a right concerning automated processing, NewSigma will provide the mechanism required by that law.

8. User-Generated and Public Information

Some information you submit to Sigma may be visible to other users, such as your username/profile information, memes, comments, public reactions, Meme Creator rankings, Sigma status and other public contributions. Public information may be viewed, copied, shared or otherwise interacted with by other users. Once other users or third parties copy or share public content outside NewSigma, NewSigma cannot control those external copies.

9. Content After Account Deactivation or Deletion

Deactivating your NewSigma account does not necessarily delete public contributions that you previously submitted. During the 30-day reactivation period following deactivation, your public contributions, including memes, comments and other public contributions, may remain publicly available, while your displayed identity may be changed to an anonymous or deactivated identifier such as “w*deactivated”.

If you do not reactivate your account within the 30-day reactivation period and the account is permanently deleted, public contributions previously made by you may continue to be available on NewSigma unless subsequently removed under NewSigma's policies, applicable law, or other valid reasons. Your displayed identity associated with such public contributions may then be changed from an anonymous/deactivated identifier such as “w*deactivated” to an anonymous/deleted identifier such as “w*deleted”.

Certain historical Platform records may also continue to be retained after account deactivation or permanent deletion for purposes such as moderation, security, fraud prevention, competition integrity, dispute resolution, enforcement, legal compliance, or other lawful purposes, as described in this Privacy Policy.

Deletion of an account or removal of content from NewSigma does not delete copies that other users or third parties may have independently retained, downloaded, reproduced, or shared outside NewSigma.

10. How We Share Personal Data

10.1 Service providers

Service providers may process personal data on NewSigma's behalf under contractual, technical and organizational safeguards appropriate to the services they provide.

10.2 Legal and regulatory disclosures

We may disclose personal data where required or permitted by applicable law, a valid legal process, court order, lawful government or regulatory request, or where necessary to protect rights, safety, property, investigate fraud or misuse, or enforce Platform policies.

10.3 Corporate transactions

If NewSigma undergoes a merger, acquisition, financing-related restructuring, sale of assets, reorganization or similar transaction, relevant personal data may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

10.4 Third-party services and integrations

Where NewSigma enables a user to access or share information through a third-party service, that service may receive information according to the user action and its own terms and privacy policy. NewSigma is not responsible for independent third-party privacy practices.

11. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, to operate and secure the Platform, resolve disputes, prevent fraud and abuse, enforce policies, maintain historical or audit records, and comply with legal, tax, regulatory or other lawful requirements.

Where the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 or another law requires preservation or retention for a specified period, NewSigma will follow that requirement. Where applicable, this may include retaining registration information for at least 180 days after cancellation or withdrawal of registration, and preserving removed or disabled content and associated records for 180 days or longer where lawfully required. Some information may therefore remain in internal systems even after content or an account is no longer publicly visible.

12. Account Deactivation and Permanent Deletion

You may deactivate your NewSigma account through the applicable Platform account settings.

Upon deactivation, your account will become inactive and your displayed identity may be anonymized. For example, a username such as “w*username” may be displayed as “w*deactivated”.

A 30-day reactivation period begins on the date of deactivation. During this period, you may log in and reactivate your account, subject to NewSigma's applicable procedures and any requirements imposed by applicable law.

If you do not reactivate your account within 30 days, your account will be permanently deleted.

Following permanent deletion, the displayed identity associated with historical public contributions may be changed from “w*deactivated” to “w*deleted”. Public contributions may remain available on NewSigma unless subsequently removed under NewSigma's policies, applicable law, or other valid reasons.

NewSigma may retain historical Platform records, moderation records, Prior Publication records, competition records, security records, and other information that it is entitled or required to retain under this Privacy Policy or applicable law.

Personal and account-identifying information that NewSigma is no longer required or permitted to retain will be deleted or anonymized in accordance with this Privacy Policy and applicable law.

A permanently deleted account cannot be restored. A former user who wishes to use NewSigma again must create a new account and satisfy the eligibility requirements applicable at that time.

13. Security

We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, loss or misuse. Depending on the service, these measures may include encryption in transit, encrypted storage where appropriate, password hashing, access controls, least-privilege access, logging, monitoring, backups, security reviews and incident-response procedures.

No method of transmission or storage is completely secure. Users should protect passwords, OTPs and other authentication information and notify NewSigma promptly of suspected unauthorized access.

14. Personal Data Breaches

If NewSigma becomes aware of a personal data breach, we will take appropriate measures to contain, assess and remediate the incident and make notifications to affected individuals and competent authorities where required by applicable law. Notifications may describe the nature and scope of the incident, potential consequences, mitigation steps and recommended user actions.

15. International Storage and Transfers

NewSigma may use service providers located in India or other countries. As a result, personal data may be processed or stored outside the country from which you access NewSigma. Where international transfers occur, NewSigma will apply safeguards and follow transfer requirements imposed by applicable law.

16. Cookies and Similar Technologies

The website and certain Platform components may use cookies, pixels, local storage and similar technologies for core functionality, authentication, security, preferences, analytics, diagnostics, measurement and, where applicable, advertising or campaign measurement. The separate Cookie Policy explains these technologies and the choices available to you.

17. Privacy Rights and Choices

17.1 Managing information through the Platform

• Update profile information through account settings where available.
• Manage notification preferences through Platform or device settings where available.
• Deactivate or delete your account through Settings → Privacy or the equivalent mechanism made available by NewSigma.
• Manage other optional settings and permissions through the Platform or device settings, where available.

17.2 Privacy requests

Subject to applicable law, you may request access to information about personal data processed by NewSigma, correction of inaccurate data, erasure/deletion where available, withdrawal of consent where processing depends on consent, grievance redressal, or other rights provided by applicable data-protection law.

Privacy requests may be submitted to [email protected]. NewSigma may request reasonable information to verify identity and may decline or limit a request where permitted or required by law. Where a right is subject to a statutory procedure or exception, the applicable law will govern.

18. Children, Minors and Age-Related Data

Because NewSigma may be used by people of different ages, we may process age or date-of-birth information where needed for age assurance, feature eligibility, safety, rewards, legal compliance or similar purposes. Where we know or reasonably suspect that personal data concerns a child or minor, we will handle that information in accordance with applicable law and any additional safeguards or consent requirements that apply. We do not knowingly process children's personal data in a manner prohibited by applicable law. Where an age-related issue, consent issue or child-safety concern is reported, we may take reasonable steps to verify the situation, restrict relevant access, investigate and document the matter, and delete or anonymize information that we are not required or permitted to retain.

19. Lawful Requests, Investigations and Preservation

NewSigma may preserve and disclose relevant information when required by law, a valid legal process, court order, lawful governmental request, or where necessary to investigate fraud, security incidents, serious policy violations or claims involving legal rights. We may preserve information even after deletion where lawful preservation obligations apply.

20. Grievance Redressal

The Grievance Redressal Policy explains how content, account, moderation, Prior Publication, Weekly Sigma, reward, payment and other complaints are handled.

21. Changes to This Privacy Policy

We may update this Policy to reflect changes in the Platform, data practices, service providers, legal requirements or applicable policies. Where required, material changes will be communicated through the Platform, email or another appropriate method. The revised Policy will show an updated date.

22. Relationship With Other NewSigma Policies

This Policy should be read together with the Terms of Service, Community Guidelines, Meme Creator & Reward Guidelines, Grievance Redressal Policy, Refund & Cancellation Policy, Copyright and Intellectual-Property Reporting Policy and Cookie Policy. Where a statutory data-protection requirement differs from this Policy, the applicable law will prevail.

23. Contact Us